The purpose of this statement is to set out how we use personal information that we may obtain about you. By either registering as a user of any services provided by Ardent on this website and by using the Ardent web site generally you agree to this use.

Use of your personal information

1 When you register and use this site:

• You will be asked to provide certain information such as your contact details. We will store this data and hold it on computers or otherwise. We will use this data to fulfil our agreement with you.

2 We may use information that you provide or that is obtained by us:

• To register you with our web site and to administer our web site services;
• For assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme. We may use your information to make decisions about you using computerised technology, for example automatically selecting products or services which we think will interest you from the information we have. We may keep you informed of such products and services (including special offers, discounts, offers, competitions and so on by email, post or otherwise.

Disclosure of Your Information

3. We may give information about you to the following, who may use it for the same purposes as set out above:

• to employees and agents of Ardent to administer any accounts, products and services provided to you by Ardent now or in the future;
• agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs
• to anyone to whom we transfer or may transfer our rights and duties under our agreement with you;
• if we have a duty to do so or if the law allows us to do so.
• order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way

Security

4 We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose on-line. You accept the inherent security risks of providing information and dealing on-line over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default

General

5 You have the right to see personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request and payment of a fee. If you are concerned that any of the information we hold on you is incorrect please contact us (see About Us). 6 Please be aware that our site may link to other web sites which may be accessed through our site. We are not responsible for the data policies or procedures or the content of these linked web sites.

How can I get my name removed for the ardentdl.com mailing list?

If you want to be removed from our mailing list, please send an email to info@ardentdl.com with the word 'remove' in the subject line and the email address that you wish to be removed within the email. Please note that it may take up to 28 days to action your request. In addition, each electronic mailing we send you will contain details of how you can un-subscribe.